FAQ – Market Research
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Answers to the most common questions in Listener Insights

What is Market Research?

Market research is the activity of gathering information about consumers’ needs and preferences. The opinions and information gathered are used by organisations to shape their products and services.


Will I be sent lots of invites for surveys that are not completely relevant to me?

We try to avoid inviting you to surveys that aren’t suitable for you. You can help us by keeping your profile up to date, allowing us to send targeted survey invites, bespoke to you.


How can I take part in more surveys?

The more profile information you provide, the more likely you are to receive survey invites relevant to your demographic. We aim to match the number of surveys given to you with your level of interest in completing them.


Do I have to participate in every survey I am invited to do?

Not at all, you have full control over which market research you take part in. We aim to invite members to participate in surveys that are relevant to their interests based on their profile information.


What kinds of questions will I have to answer when taking a survey?

Market research subject matter can vary, but we try to ensure our surveys are quick and fun to complete. Many of our studies focus on everyday topics, products and popular issues which go on to get coverage in leading journals, magazines and other media.


How long is a typical survey?

The length of a survey depends on the subject matter and type of survey you are completing. Most of our surveys take between 5 and 10 minutes – perfect for a coffee break, between meetings or the bus ride home.

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