Market research is the activity of gathering information about consumers’ needs and preferences. The opinions and information gathered are used by organisations to shape their products and services.
We try to avoid inviting you to surveys that aren’t suitable for you. You can help us by keeping your profile up to date, allowing us to send targeted survey invites, bespoke to you.
The more profile information you provide, the more likely you are to receive survey invites relevant to your demographic. We aim to match the number of surveys given to you with your level of interest in completing them.
Not at all, you have full control over which market research you take part in. We aim to invite members to participate in surveys that are relevant to their interests based on their profile information.
Market research subject matter can vary, but we try to ensure our surveys are quick and fun to complete. Many of our studies focus on everyday topics, products and popular issues which go on to get coverage in leading journals, magazines and other media.
The length of a survey depends on the subject matter and type of survey you are completing. Most of our surveys take between 5 and 10 minutes – perfect for a coffee break, between meetings or the bus ride home.